2000: “the year it all started…”

Our story starts in the year 2000, when two employees from Centroflora Group Botucatu, Sidir da Silva Junior and Ciro Croce, initiated activities to encourage solid waste recycling and nature conservation. The first projects were born from these activities: Coleta Legal, which encouraged, through granting awards, the separation and collection of solid waste; the A Escola vai a Mata (School goes to the Forest) that carries out trails to raise awareness about nature; the Ferreirinha Creek for the recovery of riparian vegetation and Centrofauna – center for rehabilitation of wild animals. In 2011, the initiatives increased with the addition of two other projects: Replantando para a Vida (Replanting for Life) and Quintal Verde (Green Backyard), incorporating the social perspective of the employee Marilda Petrechen.

In 2002, a headquarter was granted to us in Unit II of Centroflora Group, in the middle of a transition area of Cerrado and Atlantic Forest, in Botucatu. Iw was also the year we consolidated ourselves as a non-profit socioenvironmental organization. Thus, in October, the Floravida Institute was established, having been created and maintained by the Centroflora Group with the aim of promoting socioenvironmental development of local communities where the company operates and also as a strategic component of the “Partnerships for a Better World” program. Still in the same year, the Adolescer program was initiated focused on serving teenagers in social vulnerability situation through socio-educational workshops in the North Region of Botucatu.

In 2003 Centroflora’s subsidiary in Parnaiba, PI started to develop socioenvironmental activities through the Tremembes program (composed by the Gol para a Vida and Cantar para Encantar projects) and the Pro-Saude project. In Botucatu, apart from the projects already developed, three other projects emerged: Reciclando Alimentos (Recycling Food), Cuesta Botucatu, Praticas Sustentáveis (Sustainable Practices). The Mata Grande Project was initiated, which served 60 families of the Homonimo settlement, in the municipality of São Domingos, GO.

Through our trajectory, some projects and programs have come and gone according to the needs of the communities, some with focused and timely actions and others with continuous actions.


In 2004 the Agro-Transfer project starts operating in Botucatu, aimed at training teachers and students from Technical Agriculture Schools from the State of São Paulo.


In the following years, we established important partnerships: 2005: Prever, Irizar, S.A. Imóveis e Unimed; 2006: CMDCA (Conselho Municipal da Criança e do Adolescente – Children and Youth Municipal Council); 2007: CMAS (Conselho Municipal de Assistência Social – Social Assistance Municipal Council);


Still in 2007, Floravida Institute initiated a second phase under the management of President Marilda M. P. Petrechen and started to participate in Municipal Councils.


In 2008 the Jaborandi Project kicked off the Institute’s activities within the Sustainability in Sociobiodiversity Chains Program, which carries out actions for the conservation and valorization of sociobiodiversity and income generation for agricultural and wild collection communities. This initiative was supported by important national partners – Centro Cocais – and international partners – GIZ and Boehringer Ingelheim.


In 2009 the Farmacia Viva Program (Live Pharmacy) was born, in Parnaiba, PI.


In 2010, the Crescer Seguro Project, created in 2008, starts to be part of Floravida Institute.


In 2011 the Parnaiba subsidiary obtains its own CNPJ. Also, on April 29th, we obtained the “Federal Public Utility” title.


In 2013: participation in the Municipal Council of Parnaiba and on July 29th we achieved “State Public Utility” title.


In 2014 Floravida Institute completes 12 years of existence and initiates its third cycle under management of Director President Candice Baldoni. On May 29th, we were contemplated with the title of “Municipal Public Utility”.


In recognition of the Institute’s work in the context of Social Assistance, in 2015 Floravida received the certificate of “Social Assistance Beneficent Entity”.


In 2016, Floravida starts developing socio-environmental initiatives with family farmers that cultivate passionflower for Centroflora in Botucatu, further strengthening the commitment of Floravida Institute with the Partnerships for a Better World Program.


The partnership between Floravida and Givaudan grows stronger year by year and, in 2017, it includes Givaudan Foundation and Active International.
In 2017, the partnership with the Botucatu local government brought an even greater amount of resources, followed by the challenges of expanding the social services of the Adolescer Program. A partnership was signed with the State Government through the Department of Social Assistance, which, together with the strengthening of the partnership with the Fauna Department via Centrofauna, consolidated the Institute’s link with State Public Policies for the Protection of Children and teenagers, fauna and human rights.


The year of 2018 brought the first fundraising by Tax Incentive Laws, through the State Education Agency of São Paulo. The project was 100% funded by the pharmaceutical company Ache and enabled the implementation of capoeira and soccer workshops within the Adolescer Program. The Banco do Brasil Foundation supported the implementation of the Jequitibá Project, an initiative of the Escola Vai a Mata Program that benefits elderly people through activities to promote health and well-being through Environmental Education. Floravida reaches the mark of 30 employees with the addition of the team that will work from 2019 in the Literacy Project in the Low South of Bahia, benefiting the producers related to the Atlantic Forest Guarana Valorization Program.


Our mission is to contribute to a better world. Get to know our work and projects: