Project Description



  • Jaborandi or arruda are popular names of Pilocarpus microphyllus .This plant is the raw material for the production of pilocarpine, a substance used in the manufacture of eye drops for the treatment of glaucoma, highly valued by the pharmaceutical industry. Currently, the states of Piauí, Maranhão and Pará represent the regions with the highest occurrence of extraction of this specie.

Since 2009 Floravida, Centroflora Group and other partners have been working with groups of collectors in these three states, encouraging the introduction of pruning shears to facilitate the extraction of leaves, and thus generating environmental benefits for the specie and economic benefits for collectors since appropriate collection practices are important to ensure future harvests.

The Jaborandi Valorization Program also focuses on the empowerment of social groups to promote the collection of leaves through cooperatives and associations, thus benefitting from the direct sales of their products in addition to technical advice. Another important component has been to promote the diversification of income in the territories so that the communities involved can improve the level of sustainability in the generation of work and income in the long run. The involvement of Family Agriculture Schools in the territories as unifying spaces of training processes on sustainable management, production and plantation of seedlings for future supply, as well as promotion of work and income diversification have been an important strategy in Piaui and Maranhão.


  • Guarana (Paullinia cupana) is a shrubby vine  from the Sapindaceae family of the Amazon , especially the Maués / AM region. In the past, it was considered a sacred plant and was cultivated by indigenous tribes Mawé and Andirá, from where the term “wara’ná” which means tree that rises supported by another (IBGE, 2004). According to Indian mythology, the fruits are the eyes of the most beautiful woman in the village of Maués Indians, whose name was Cereçaporanga, who died for love and due to her kindness came back in the form of guarana as a way to satisfy the hunger and thirst of her brothers (Farias, 2000). Besides from the Amazon, guarana is widely cultivated in southern Bahia, mainly by small farmers.

Givaudan, a company specialized in the manufacture of flavors and fragrances, commercially exploits aromas arising from guarana components, for which it has access to genetic resources permit, granted by the Genetic Resource Management Council (CGEN). The company has a Benefit Sharing Agreement with Floravida Institute, which is responsible for promoting environmental and productive development activities in the Southern Bahia region, geographical area where the first guarana extract sample used by Givaudan was originated.

With the aim of strengthening the instrumentation of the guarana production arrangement based on sustainability principles, Floravida – from 2017 – started to develop, in addition to technical assistance in the field to promote better work and income conditions, activities to improve the quality of life of the families of the small farmers, such as the implantation of social technologies, environmental regularization, reforestation and annual meetings to disclose obtained results and the interaction of farmers that are part of the program.


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  • The Passiflora incarnata species is popularly known as red-maracuja, passionflower and maracuja. It is a creeping and perennial plant that belongs to the Passifloraceae family and is found in regions with hot and tropical temperate climate. It is native to the Southeast of North and Central America and currently found in the Americas, Europe, Asia and Australia.

The Passiflora incarnata is considered a medicinal plant and its chemical composition is rich in Flavonoids and Alcaloids, which are known for its pharmacological applications for treatment of nervousness, restlessness, insomnia, hysteria, headaches and even epileptic conditions.
Considering the importance of this species, it has been cultivated since 2010 by farmers in the states of São Paulo and Parana, which supply this natural ingredient to Centroflora Group. The cultivation is based on the principles of the Partnerships for a Better World Program, which was created to integrate rural communities, promote organic family farming and the sustainable management of natural ingredients.

The starting point of this Project was a rural diagnosis, constructed based on the field knowledge of the three involved institutions. This partnership aims to improve the quality of life of these farmers. To this end, three areas of action were listed: Environmental Conservation, Environmental Regularization and Labor Regularization, which applied together foster the ethical use of biodiversity and increase income generation.